Muva nje, Ikomidi Lamazwe Ngamazwe Lama-Olympic likhiphe Umbiko Wokumaketha Wemidlalo Yama-Olympic Yase-Beijing (okuzobizwa kamuva ngokuthi Umbiko). Ngokwemininingwane evela ezikhungweni zocwaningo ezizimele, irekhodi labantu abayizigidi eziyizinkulungwane ezingu-2.01 emhlabeni wonke babukele iMidlalo Yama-Olympic YaseBeijing Yangowezi-2022 ngomsakazo, umabonakude nezinkundla zedijithali, okuwukunyuka ngo-5% kuma-Olympics ase-Pingchang Wasebusika eminyakeni emine edlule. Ngaphezu kwalokho, i-Beijing Winter Olympic Games iphinde yanikeza izimpendulo ezanelisayo mayelana nokubambisana koxhaso, ukuphathwa kwemikhiqizo ye-franchise, njll.
Umbiko ubonisa ukuthi izethameli zomhlaba zibukele imizuzu eyizigidi eziyizinkulungwane ezingu-713 yemibiko yama-Olympic ngokusebenzisa iziteshi zabasakazi bamalungelo ama-Olympic, okuwukukhuphuka ngo-18% uma kuqhathaniswa neMidlalo Yama-Olympic Yasebusika yase-Pingchang. Isikhathi esiphelele sokusakaza sabasakazi abagunyaziwe endaweni yedijithali sifinyelele irekhodi lamahora angu-120670. Inombolo yabasebenzisi abazimele bewebhusayithi esemthethweni yama-Olympics kanye nenkundla yohlelo lokusebenza lweselula ngesikhathi sama-Olimpiki Wasebusika waseBeijing ifinyelele ezigidini ezingu-68, okungaphezu kokuphindwe kabili kwesama-Olympics Wasebusika e-Pingchang. Umthamo wokuxhumana wenkundla yezokuxhumana yama-Olympic ngesikhathi somcimbi nawo ufinyelele ku-3.2 billion.
UMongameli we-IOC u-Bach ukhulume kakhulu ngalokhu: “IMidlalo Yama-Olympic Yasebusika yaseBeijing izinga eliphezulu lokubamba iqhaza kwedijithali emlandweni.”
Ukunakwa okwengeziwe kwezithameli kuzoletha imali eyengeziwe ku-IOC. Umbiko ukhombisa ukuthi isamba semali engenayo ye-IOC kusukela ngo-2017 kuya ku-2021 izoba ngamadola ayizigidi eziyizinkulungwane ezingu-7.6, imali engenayo evela kumalungelo okusakaza abezindaba izobalelwa ku-61% futhi imali engenayo evela ku-Olympic Global Partner Program izobalelwa ku-30%. Lezi ezimbili zakha imithombo emibili ebalulekile yemali engenayo ye-IOC.
Ngokohlelo lwe-Olympic Global Partnership Programme, kusukela ngo-2017 kuya ku-2021, imali engenayo ye-IOC kulo mkhakha izokhuphuka ngo-128.8% ngaphezu komjikelezo odlule. Njengamanje, amabhizinisi ayi-13 emhlabeni wonke ajoyine i-Olympic Global Partnership Program, okuhlanganisa i-Alibaba ne-Mengniu e-China.
Njengesengezo soHlelo Lobambiswano Lomhlaba Wonke Lwe-Olympic, Ikomiti Elihlela Ama-Olympics Wasebusika wase-Beijing nalo linohlelo loxhaso lwama-Olympics Wasebusika wase-Beijing. Ngokombiko, uhlelo loxhaso lwemidlalo yama-Olympics yaseBeijing yasebusika selumise amazinga amane, luheha abalingani abangaphezu kuka-40, abenze umnikelo omkhulu emgomweni omkhulu “wabantu abayizigidi ezingu-300 ababambe iqhaza emidlalweni yeqhwa neqhwa”.
Mayelana ne-franchising, i-IOC yancoma kakhulu izimpahla ezinelayisensi ezihlobene ne-mascot "Bing Dwen Dwen". Umbiko ubonisa ukuthi ukuthengiswa kwe-“Bing Dwen Dwen” kwenza u-69% wokuthengiswa kwayo yonke imikhiqizo elayisensi Yama-Olympics Wasebusika waseBeijing, kusukela kumathoyizi aluhlaza, amathoyizi enziwe ngezandla, amaketango okhiye kuya kumabheji. Ngesikhathi sama-Olimpiki Wasebusika waseBeijing, inani lokuthengiswa kwamathoyizi aluhlaza, i-mascot ye-“Bing Dwen Dwen”, laliyizigidi eziyi-1.4. Kusukela ngoMeyi kulo nyaka, ukuthengiswa kwamathoyizi kanokusho, i-mascot ye-“Bing Dwen Dwen”, sekufinyelele ezigidini ezingu-5.2.
Njengomkhiqizi wezilwane ezigxishiwe ochwepheshile, singanikeza insizakalo yangokwezifiso ye-OEM, singenza izifiso zakho zibe yiqiniso.Futhi unyaka omusha wamaShayina uzofika maduze, unyaka olandelayo nguNogwaja, sinogwaja abaningi.amathoyizi athambileesitokweni manje, wamukelekile uphenyo lwakho!
Ingcaphuno evela ku-“China Sports News”
Isikhathi sokuthumela: Oct-27-2022