Njengoba ikhalenda liphendukela komunye unyaka, imboni yezilwane egxilile, ingxenye yemakethe yamathoyizi ehlala iluhlaza, imi esicongweni soshintsho. Lo nyaka uphawula uguquko olubalulekile, oluhlanganisa isiko nokuqanjwa kabusha, emzamweni wokudonsa isizukulwane esilandelayo sabathengi kuyilapho kugcinwa ubuhle osekunesikhathi eside buchaza lo mkhakha othandwayo.
Ifa Lenduduzo Nenjabulo
Izilwane ezigcwele izinto bezilokhu ziyisisekelo sobuntwana ezizukulwaneni ngezizukulwane, zinikeza induduzo, ubungane, kanye nenjabulo ezinganeni nakubantu abadala ngokufanayo. Kusukela kuma-teddy bear akudala kuya kuxhaxha lezilwane zasendle, laba bangane abaluhlaza bebe ngofakazi bezinguquko zomphakathi, bevela ekwakhiweni nasekuhlosweni ngenkathi begcina umongo wabo wokunikeza imfudumalo nenduduzo.
Ukugibela Igagasi Lokuhlanganiswa Kwezobuchwepheshe
Eminyakeni yamuva nje, kube nokuthambekela okuphawulekayo ekuhlanganiseni ubuchwephesheizilwane ezigxishiwe . Lokhu kuhlanganiswa kusuka ekushumekeni ama-chips omsindo alula alingisa imisindo yezilwane kuya kuzici ezithuthuke kakhulu eziqhutshwa yi-AI ezivumela ukudlala okusebenzisanayo. Le ntuthuko ayishintshanga nje kuphela ulwazi lomsebenzisi kodwa iphinde yavula izindlela ezintsha zemfundo, okwenza lawa mathoyizi ahehe futhi ahlanganyele kakhulu kunangaphambili.
Ukusimama: Ukugxila Okubalulekile
Ukuzinza sekuyinto ebalulekile ekugxilwe kuyo onyakeni omusha. Ngokuqwashisa okwandayo ngezindaba zemvelo, abakhiqizi bahlola izinto zokwakha ezinobungani nezindlela zokukhiqiza. Izindwangu ezibolayo, izinto ezigaywe kabusha, kanye nodayi abangenabo ubuthi manje sekuhamba phambili ekucatshangelweni kwedizayini, okubonisa ukuzibophezela emhlabeni ngaphandle kokuyekethisa ikhwalithi nokuphepha okulindelwe abathengi.
Umthelela Wobhubhane
Umqedazwe we-COVID-19 ulethe ukwanda okungalindelekile ekudumeni kwezilwane ezigxishiwe. Njengoba abantu babefuna induduzo ngezikhathi ezingaqinisekile, isidingo samathoyizi aluhlaza sakhula, okusikhumbuza ngokukhanga kwawo okungaphelelwa isikhathi. Lesi sikhathi siphinde sabona ukwanda 'kokuthenga okunethezekile' kubantu abadala, okuwumkhuba oqhubeka nokubumba inkomba yemboni.
Ukwamukela Ukwehlukahlukana Nokumelwa
Kunokugcizelela okukhulayo ezinhlobonhlobo nokumeleleka. Abakhiqizi manje bakhiqiza izilwane ezigxishiwe ezibungaza amasiko ahlukene, amakhono, nobunikazi, ezithuthukisa ukubandakanywa nokuqonda kusukela ebuncaneni. Lolu shintsho alugcini nje ngokunweba imakethe kodwa futhi ludlala indima ebalulekile ekufundiseni nasekuqwashiseni izingane emhlabeni ohlukahlukene eziyingxenye yawo.
Iqhaza Le-Nostalgia Marketing
I-Nostalgia marketing isiyithuluzi elinamandla. Imikhiqizo eminingi yethula kabusha imiklamo yakudala noma isebenzisana nama-franchise adumile adlule, ingena ekuxhumaneni okungokomzwelo kwabathengi abadala abalangazelela ucezu lobuntwana babo. Leli su libonakale lisebenza ngempumelelo ekuvaleni igebe phakathi kwamaqembu obudala ahlukahlukene, lidale ukukhanga okuhlukile kwezizukulwane.
Ngibheke Phambili
Njengoba singena onyakeni omusha, imboni yezilwane egxilile ibhekana nezinselele namathuba. Izinkinga eziqhubekayo ze-global supply chain kanye nokushintshashintsha kwezomnotho kubangela izithiyo ezinkulu. Nokho, ukuqina kwemboni, ikhono lokusungula izinto ezintsha, nokuqonda okujulile izethameli zayo eziyinhloko kuthembisa ikusasa eligcwele amandla nokukhula.
Ukuqala konyaka omusha embonini yezilwane ezigxilile akukhona nje imigqa emisha yemikhiqizo noma amasu okumaketha; imayelana nokuzibophezela okuvuselelwe ekuletheni injabulo, induduzo, nokufunda ezimpilweni. Imayelana nemboni ethuthukayo kodwa ehlala ithembekile enhliziyweni yayo – edala abangani abawubukhazikhazi abazokwaziswa iminyaka eminingi ezayo. Njengoba samukela lezi zinguquko futhi sibheke phambili esikhathini esizayo, kunento eyodwa ehlala iqinisekile - ukunxusa okuqhubekayo kwesilwane esithobekile esigxilile sizoqhubeka sithwebula izinhliziyo, abasha nabadala, iminyaka eminingi ezayo.
Isikhathi sokuthumela: Jan-03-2024